70-300 Canon Lens – Quietly Exceptional

Canon 70-300mm f/4-5.6 IS USM Lens
Good surprises are not an every day occurrence. So when they happen it is a time for celebration and, perhaps reflection.
Finding out about the 70-300mm Canon zoom lens was kind of like that. (This is not about the “DO” model.)
Photographers love to share their success stories about gear and cameras, yet this lens has been one of the better kept secrets. The praises are there about this lens, but they are quietly subtle. There is nothing about this lens that screams “I’m beautiful.” It is rather ordinary. However, when you take your eyes off the hype of some of the other more charismatic lenses, you begin to see something very subtle and special about the Canon 70-300mm f/4-5.6 IS USM lens.
The reason may be that the lens is not that impressive or glamorous in appearance, and “real” photographers want an attention-getter on the front of their prized digital SLR.
Perhaps it’s even because there is nothing special about the price. It’s not too high or too low, it’s just right.
No matter the reason, the 70-300mm Canon lens is well worth taking a look at.
When you look for impressive, the first thing that draws attention is the image quality. This should be the number one consideration for any lens. And this one is rated as good, or nearly as good, as the Canon “L” lenses.
But that is not what you find when you start looking for reviews and forum comments about the lens. Instead, you see that at first sight, the lens looked rather unimposing. You may observe comments like, “I thought it was a toy.” These are more likely to show the first impressions of many first-time users.
You have heard that first impressions are lasting ones. But that is not necessarily true with this lens. Their opinion quickly changes once they try out the lens for the first time. This is because the features include IS (image stabilization) and USM (ultrasonic motor) added to the fantastic image quality already alluded to.
Many photographers choose to do their shooting with a hand held camera. These two exceptional features make this much more of a possibility with the 70-300 lens.
A True Story About the 70-300 Canon Lens
After glancing at many comments about the 70-300 Canon EF Lens, my favorite is from a photographer who came across the lens at a yard sale. He was not familiar with the lens, but he decided to get it for a relative who was just getting into photography. He figured because of the price and the feel of the lens that it was not a great lens. The seller knew nothing about the performance of the lens. Without any useful information at all, the photographer decides to buy the lens. Price was not mentioned, but under those circumstances, it was probably the deal of the century (except for those Ansel Adams photos that were valued at $4 million).
Just to see if it even works, he puts it on his Canon 5D to take a few shots. The rest is history – The relative never got the lens. He deemed the lens too good for his relative and kept if for himself.
I can only dream that something like this would happen to me. There are so many surprises hiding at garage sales, thrift stores, and liquidation sales. Wouldn’t you like to be surprised like this?
For more about the Canon 70-300mm f/4-5.6 IS USM (and other Canon lenses), visit www.canoneoslenses.org.
Happy Shooting!



